Kayti Burt is a freelance writer with bylines in 

, and Vulture. She specialises in the rise of non-English-language culture in the West and globally.

People expect brands to rise to society’s challenges

Shared Values

People expect care and emotional intelligence from brands

Everyday Empathy

, an English newspaper based in Seoul under the Korean media conglomerate 

Dr Jaeyeon Choe obtained her PhD in Tourism Management & Cultural Anthropology from The Pennsylvania State University. As an international educator, she has been invited as a visiting scholar to Canada, Indonesia, Finland, Germany, Thailand, Vietnam, and Malaysia. Her research areas revolve around wellness/spiritual/religious tourism, sustainable tourism development, and the wellbeing of marginalised communities.

South Korea

Republic of Korea

Citizenship

Home and Relationships

National Library of Medicine

Korea JoongAng Daily

Interview with Jian Lee conducted by the author

The New York Times

Naver

The Dong-A Ilbo

Reuters

The Japan Times

The Korea Herald

Interview with Dr Jaeyeon Choe conducted by the author

Statista

Yonhap News Agency

The Guardian

Brown Political Review

The Korea Times

ABC News

The birth rate in South Korea is at an all-time low, but the quality of private ‘sanhujoriwon’ (postpartum care facilities) has never been higher. What is driving the emergence of these ‘boutique’ centres in the East Asian country, and what can it tell us about broader wellness trends?