A Cultural Snapshot of Brazil: 2024
REPORT
14 Mar 2024
A Cultural Snapshot of Brazil: 2024

Why is political polarisation impacting people's shopping decisions? Is the rise of Black consciousness forcing Brazil to confront its dark past? Why are social media influencers taken more seriously here than anywhere else in the world? And are Brazilians feeling more optimistic than in 2022?

Thomas Traumann

Thomas Traumann is a Brazilian journalist, political-economic consultant, corporate and academic speaker, and researcher at the Directorate of Public Policy Analysis at Fundação Getúlio Vargas (DAPP-FGV) in Rio de Janeiro. Traumann was the spokesperson for the Presidency of the Republic and minister of the Secretariat of Social Communication, both in the Dilma Rousseff government. He is the author of several books, the most recent of which is Biography of the Abyss: How Polarisation Divides Families, Challenges Companies and Compromises the Future of Brazil, which he co-authored with director of Quaest Research and professor at the Federal University of Minas Gerais Felipe Nunes.

Bruno Garattoni

Bruno Garattoni is an editor at Super, Brazil's largest science and technology publication, with 14 million monthly unique readers. He also spent a decade working at Folha and Estado, the country's two major newspapers, and has won 13 journalism awards during his career. Bruno has unique knowledge and valuable insights regarding tech, health, pharmaceuticals, agro science, the energy sector, and innovation applied to the Brazilian context – all derived from his 20-plus years of experience covering and analysing those subjects.

Sam Cowie

Sam Cowie is a British journalist, producer, and consultant based in São Paulo, Brazil, where he has lived, on and off, since 2011. His investigations, documentaries and long-reads have been published by Bloomberg, The Financial Times, The Associated Press, The Guardian, Al Jazeera and by Brazilian outlets Folha de São Paulo, Repórter Brasil, and Valor Econômico. He has received several grants and fellowships, most recently from the Earth Journalism Fund and the Pulitzer Rainforest Foundation.