What’s driving Nigerians’ interest in sports gambling?
REPORT
13 Feb 2024
What’s driving Nigerians’ interest in sports gambling?

Amid a financial crisis marked by a mass exodus of young people and fast-declining economic and cultural power, one industry is thriving in Nigeria – sports betting. What factors are driving the success of websites like Bet9ja, and how are people’s attitudes to gambling evolving?

Ope Adetayo

Ope Adetayo is a Nigerian writer and journalist who is a regular contributor for Al Jazeera and The Guardian. His work, which explores culture, identity, and climate, has been published in Foreign Policy, The Washington Post, Vice, TRT World, and more. In 2023, he jointly won the Emerging Talent category at the European Journalism Centre Climate Journalism Awards.

Emmanuel Akinwotu

Emmanuel Akinwotu is an international correspondent for NPR. Before that, he was the West African correspondent for The Guardian, where he wrote about culture, sports, and people.

Desmond Vincent

Desmond Vincent is a writer, researcher, and consultant living in Lagos, Nigeria. Currently working as a freelance writer with a focus on culture and identity, he regularly contributes to titles like Vogue, Billboard, Reuters, Elle, GQ, Dazed, Vice, Allure, and more. Desmond is also the co-founder and editorial director of Kenga Media, an Afro Gen Z mediatech company. He has consulted for companies and agencies including Vice Media, SourSop, Look Inc, AMV BBDO, Guinness, and Nike. His work has garnered him multiple awards and accolades including a TIERs Award in 2019 and a Future Africa Award nomination in 2020.