How the cost of living crisis affects how people give
18 Dec 2023
How the cost of living crisis affects how people give

The cost of living crisis has had a profound effect on the charity sector as financial challenges have shaken up people’s giving habits. As purse strings remain tight throughout 2024, how can charitable organisations and their brand partners engage with both existing and potential donors?

Dawn Bebe

Dawn Bebe is the co-founder and operations and communications director at Crowdfunder, the UK’s leading crowdfunding platform. With a rich and dynamic career spanning 30 years at the national level in media and communications, she has been at the forefront of creating and developing some of the UK's most exciting and innovative media brands.

Jo Swinhoe

Jo Swinhoe is the executive director of income generation at the NSPCC. With over 17 years of experience in voluntary sector fundraising, Jo has worked in executive and non-executive roles in both public and private sector healthcare.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.