Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.

Dr. Chris Anderton is an associate professor in the Cultural Economy Department of Art and Music at Solent University.

United Kingdom

Behavioural Sciences

How are rural Britons dealing with power struggles? Why do they find it difficult to travel and stay connected? What does belonging mean to those in countryside locations? This Cultural Snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2023.