Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.

People are embracing diverse forms of all-encompassing wellness 

Being+

Sofia da Costa is a registered nutritionist doing a PhD in public health.

Andrea Basuntiis a semiotics expert and founder of cultural insight agency Meaning Agency.

Felix Schütz is the managing director of the gaming strategy firm GAMIFYD.

Global

Media and Entertainment

Gaming

Diets, vitamins, and supplements

Common Sense Media

National Library of Medicine

National Institutes of Health

Newzoo

Deloitte

The Drum

The Bridge

Deseret

IFIC

Interview with Andrea Basunti conducted by the author

PR Newswire

PYMNTS

Oliver Wyman

Interview with Felix Schütz conducted by the author

McKinsey & Company

Future Market Insights

Interview with Sofia da Costa conducted by the author

SciProfiles

Razorfish

The trend of ‘gamer wellness’ among Gen Zers is revolutionising how gamers approach their wellbeing, replacing traditional stereotypes of unhealthy habits with a focus on natural supplements, holistic health, and wearable technology. How can brands tap into this wellness shift in the gaming realm?

Cultivate

Growth and Progression

Living Well

How Gen Z gamers are levelling up with nutrition plans