In today’s experience economy, where people are constantly in search of novel moments, many brands struggle to retain customers. Canvas8 spoke to entrepreneur and customer experience expert Brittany Hodak about the value of superfans in business strategies and how to cultivate these loyal followers.
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organisations, including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She is the former chief experience officer of Experience.com and was CEO and co-founder of The Superfan Company. Her debut book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, was published in January 2023.
Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.