24 Jul 2023
How Barbiecore is fuelling the ‘kidulting’ obsession

The highly anticipated Barbie movie showcases how the iconic doll is permeating popular culture once again, capturing the hearts of Gen Z and Y. What’s behind the growing acceptance and celebration of these ‘kidults’ and how is Barbie helping them stay young at heart?

Lore Oxford is a cultural theorist and strategist. She is also the author of Substack column Why tho?, where she writes about internet culture and the adoption of Web 3.0.

Shirley Mueller is a neuroscientist and psychiatrist who specialises in the psychology of collecting. She is the author of Inside the Head of a Collector: Neurological Forces at Play. Alongside her scholarship, Mueller is an internationally known collector and expert in Chinese porcelain.

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.