What’s pushing Britons away from mainstream news?
REPORT
19 May 2023
What’s pushing Britons away from mainstream news?

Britons' trust in news outlets is declining due to misrepresentation, perceived biases, and the mental health impact of constant negativity. So, how can the industry win back audiences? Canvas8 spoke to eight people from across the UK about their news consumption habits and trust in the media.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.