2022 Cultural Snapshot of Republican Voters
28 Sep 2022
2022 Cultural Snapshot of Republican Voters

How is polarization shaping brand communications? What are the new iterations of belief among the Christian right? And why is Republican trust in big business at an all-time low? Our snapshot of Republican voters unpacks key behaviors shaping this American audience in 2022.

Mark Tenenbaum

Mark Tenenbaum is a fourth-year PhD student at American University. He studies US politics with a focus on religion, race and ethnicity, and political behaviour. Tenenbaum’s current research projects examine how social pressure pushes individuals within religious groups to conform to group political norms.