The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

Stepping up its commitment to renewable energy, IKEA will start selling home solar panels in the US. As eco-consciousness grows nationwide, the retail giant is hoping to secure a slice of the competitive renewables market and give people more control over their energy needs.

The Solutions Project is a US-based organization with a vision for 100% clean energy for 100% of the population. It works towards this through community-driven solutions, inspires people with stories about everyday (s)heroes, and builds strategic relationships between unlikely allies.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.