The small luxury brand has been praised for its exquisite knitwear and sustainability-focused approach. As people demand more transparency from their favorite luxury brands, Gabriela Hearst’s approach shows how businesses can better integrate ethical creation into their products.

BeReal is a social media app that hinges on the principle of scarcity. By limiting posts to one a day, it encourages users to share a snapshot of their daily lives in real-time rather than curating an idealized feed – a reflection of how demands for authenticity may reshape online communications.

Tapping into the growing appetite for second-hand luxury, eBay UK is expanding its authenticity guarantee scheme for pre-owned handbags sold through its marketplace. It may be an important measure in overcoming shoppers’ concerns about unknowingly buying counterfeit products online.

The Sustained Choice app is designed to give people the information they need to make more planet-friendly choices while shopping for food. As people become increasingly conscious of the impact of their consumption, some are looking for proactive support during decision-making moments in-store.