How can brands support fans in the new betting era?
28 Mar 2022
How can brands support fans in the new betting era?

Once shunned by major American sports leagues, betting operators like FanDuel, DraftKings, and BetMGM are now seen as priceless assets that can assist in boosting fan engagement and revenue. But does the increased acceptance of casual gambling risk sparking an industry-led addiction crisis?

Keith Whyte

Keith Whyte is the executive director of the National Council on Problem Gambling (NCPG), a national advocate for programs and services to assist problem gamblers and their families in the United States. He has been in his role at the NCPG since October 1998 and also serves as an editorial board member for the journals Gaming Law Review and Analysis of Gambling Behavior and member of the International Masters in Gaming Law Responsible Gaming Committee.

Jaymee Messler

Jaymee Messler is the co-founder of Gaming Society, a content and gaming platform bringing a fan-forward voice, education, and the athlete point of view to sports betting to help give fans the tools and knowledge to have skin in the game. Prior to co-founding Gaming Society with NBA Hall of Famer Kevin Garnett, Messler co-founded The Players’ Tribune with Derek Jeter.

Michael LoRe

Michael LoRé is a US-based sports journalist who is currently a contributor to Forbes SportsMoney. He’s previously worked for New York City Football Club and the National Hockey League and has had bylines in Vice Sports, Yahoo Sports, PGA Tour Essential Guide to Golf, and Muscle & Fitness.