Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?
Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?
TikTok has emerged as having the most fun and entertaining ads of all social media platforms according to a survey on consumer attitudes. The high engagement levels on the platform as well as being dominated by Gen Z humour gives it a unique advantage in creating cultural moments.
TikTok has revealed, via two data studies, the invaluable importance of sound on its platform. Not only for the music artists themselves, but also underlining the importance of sound and music for brands on TikTok, to build familiarity and connection with their users.
Video-sharing platform TikTok is almost synonymous with teenagers – but now their mothers are getting involved. Meet a new generation of parents: playful, meme-loving lip-syncers who are creating some of the most popular content on the platform.