Algorithms have become central to discovering new music and products online – but are machine-led recommendations always welcome? Canvas8 spoke to Chiara Longoni, an assistant professor at Boston University, to understand how people’s goals impact their willingness to trust AI.
Dr. Chiari Longoni is a behavioural scientist and assistant professor of marketing at Boston University’s Questrom School of Business. Her research explores the social impact of artificial intelligence and technology, sustainability, and consumer and societal welfare. She also specialises in issues related to medical decision-making, sustainability in consumer and firm behaviour, and messaging to promote consumer and societal wellbeing.
Ope Oduwole is a junior behavioral analyst at Canvas8. He has a BA from the University of Nottingham and leans on the inquisitive nature of his studies. With an avid interest in all things creative, if he’s not at a concert or poetry reading, he’s buried inside a book with a cup of green tea.
With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.
The rapid growth of an online ‘infodemic’ – where fake news and conspiracy theories abound – means it has become difficult to sort fact from fiction. Logically is using AI technology and fact-checkers to help both private companies and the general public combat the spread of misinformation.
With ‘credit invisibility’ preventing millions of Americans from borrowing money, fintech firms are using data to cut out institutional bias, basing decisions on ‘true risk’ instead. Among them is Upstart, which is harnessing AI to humanize and modernize the personal loans landscape.
Call it bashfulness or just good old British reserve, we’re known the world over as the nation least likely to talk about things. Whether it’s sex, health or money, we keep it all to ourselves, but could the potential of AI-based innovations help us open up and shed our shame?