How can stores lure customers post-pandemic? What’s the future of pop-ups? And how is a sense of community driving shopping journeys? In this part of the 2021 Expert Outlook, we speak to three experts about people’s varied paths to purchase and the ways they connect to retailers.
Dr. Barbara Kahn is an internationally recognized scholar on brand loyalty, retail assortment, and patient decision-making. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices.
Melissa Gonzalez is the CEO of the Lion’esque Group, a firm of experiential retail strategists. She is also the author of The Pop Up Paradigm, which discusses the relationship between brands and consumers in a digital world.
Steve Dool is the head of brand partnerships at Depop. Prior to joining Depop, he was a brand consultant who specialised in working with fashion and luxury brands.
Louis Tozer is a senior behavioural analyst on the social sciences team at Canvas8. Trained as a social historian, he has a background in qualitative research, and after an early career spent at the Institute of Philosophy and Social Theory in Belgrade, he made the crossover into cultural insights. Outside of Canvas8, he can be found down the swimming pool, fixing his bike, or complaining to his friends.
In the face of a pandemic-stricken economy, cost and local access have become important considerations. Enter Karrot, an app that facilitates shopping solutions for South Koreans. Karrot’s low prices and neighbour-to-neighbour selling allude to the future of post-pandemic retail.
The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?
Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?
The widespread closure of brick-and-mortar stores due to COVID-19 has underlined the need for businesses to have effective e-commerce and social media strategies. But how do people want brands to behave in digital spaces? And why are privacy and community so important to online shoppers?