2020 Generational Snapshot of Boomers
26 Nov 2020
2020 Generational Snapshot of Boomers

How are Boomers harnessing tech to maintain their social lives? Why are they choosing to work well past retirement age? Are members of this cohort as stuck in their ways as memes and the media sometimes make them appear? And what kind of healthcare do they want as they get older?

Helen Jambunathan

Helen Jambunathan is an associate insight director at Canvas8. An anthropologist and writer, she leads strategic cultural research across academia and industry. She is a fellow of the Royal Anthropological Institute and the Association of Social Anthropologists of the UK and Commonwealth. Her work helps brands and organisations make more culture-connected decisions, and her analysis has been featured in media outlets including Bloomberg, The Guardian, and The Independent.