After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?
Dan Garrett is the CEO and co-founder of Farewill, a digital will-writing service that was set up in 2016 and has since become the biggest will-writer in the UK.
Anna Lyons is an end-of-life doula who offers practical and emotional support to people who are dying. She is also the co-founder of Life.Death.Whatever, an initiative that aims to redesign the dialogue around death and dying.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.
Death has never been the brightest topic of conversation, but attitudes are shifting as people realise the benefit of planning for ‘the other side’. DeadHappy puts the focus on the economic and social benefits of preparing for death, with its pay-as-you-go insurance and ‘DeathWish List’.
Amid rising global interest in dark tourism, historic graveyards across Australia are being transformed from underutilised public spaces to travel hotspots. Offering theatrical night-time tours that double as history lessons, Melbourne General Cemetery is making death a less taboo topic.
Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.