Why people are donning ‘innerwear’ out of the home
15 Jan 2019
Why people are donning ‘innerwear’ out of the home

Previously confined to the privacy of one’s home, ‘innerwear’ is steadily emerging into the outer world, fuelled in part by celebrities and online influencers who style their pyjamas with high heels and luxury accessories. What else has caused loungewear to become acceptable attire in public?

Jenni Burt

Jenni Burt is the head of buying and brand at Figleaves.

Sadie Reid

Sadie Reid started the digital health and wellbeing magazine Hip & Healthy in 2012, with the aim of inspiring readers to be the best versions of themselves. It has since become a popular online health and wellbeing destination, providing content and advice for wellness lovers on the hunt for the latest in health, fitness, lifestyle, beauty, and travel.

Sonja Baumann

Sonja Baumann is the director of communications at Swiss luxury loungewear brand Zimmerli.

Rob Williams

Rob Williams is the founder and chief financial officer of clothing manufacturer Hawthorn.

Ginny Weeks

Ginny Weeks has been a trend analyst for ten years, working across fashion, beauty, health, and motoring. She's the content director at Citizen Femme and a travel journalist for The Telegraph and Mr & Mrs Smith. Before going freelance, she was an editor at MSN and lifestyle magazine Psychologies.