How risk and uncertainty affect decision-making

©Sebastiaan ter Burg (2016)

REPORT

30 Sep 2018

The field of economics posits that you can apply subjective probabilities to everything – but life is not lived as a lab experiment and it’s hard to predict what people will do in real-world situations. Canvas8 spoke to economist John Kay to learn how risk and uncertainty affect everyday decisions.

Sector
Behavioural Sciences
Location
Global

John Kay

John Kay is one of Britain’s leading economists and a regular contributor to the Financial Times. His interests focus on the relationships between economics and business. His career has spanned academic work and think tanks, business schools, company directorships, consultancies, and investment companies.

Safa Amirbayat

Safa Amirbayat is a junior behavioural analyst at Canvas8. An economics graduate from University College London, he can be found boxing or reading a novel outside of work.

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