How have exclusive fashion brands become inclusive?
3 Jul 2018
How have exclusive fashion brands become inclusive?

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

Shanu Walpita

Shanu Walpita is a trend director, creative strategist, and lecturer with ten-plus years of experience connecting the dots between culture, product, and youth consumer behaviour. She's worked with some of the biggest brands, agencies, and retailers in the world, focusing on innovation, storytelling and community-building.

Sabina Weber

Sabina Weber is director of brand marketing at American Apparel and has been responsible for brand relaunch across all channels, as directly responsible for strategies that reconnect the brand with customers and outlier communities across art, fashion, music, etc.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.