How is e-commerce helping brands conquer China?
1 Jul 2018
How is e-commerce helping brands conquer China?

Selling to China from elsewhere no longer necessarily requires heavy set-up costs and local product registration. Yet it still requires a close understanding of Chinese consumers, how they select products and what makes them tick. So how is e-commerce helping brands to be successful?

Josh Gartner

Josh Gartner is vice president of international corporate affairs at He commenced his China experience at the Liaoning teacher college and gained a Master’s degree in the Chinese economy from Columbia University before spending four years in China working as director of communications for the American Chamber of Commerce.

Renee Hartman

Renee Hartman is the co-founder of China Luxury Advisors. She is a graduate of the Duke Fuqua School of Business and has more than 12 years of operational experience in China, where she worked for Ogilvy PR and co-founded Eno, a lifestyle apparel brand.

Felicia Schwartz

Felicia Schwartz is the founder of China Insight and a cultural insight specialist with 15 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence her career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.