Back to square one! The science of a fresh start
REPORT
24 May 2018
Back to square one! The science of a fresh start

Rags-to-riches epics have many people feeling that they can alter their situation if they simply put their mind to it. But is a fresh start actually possible? Canvas8 spoke to Linda Price, a marketing professor at the University of Oregon, to learn how our circumstances impact our self-belief.

Linda Price

Linda L. Price is a professor of marketing at the University of Oregon. Her research interests include consumer and collective identity and adaptation, social influence and network interactions, and how consumers’ emotions and imaginations enrich, distinguish and give agency to their lives.