How can brands help to banish the Monday blues?
20 Nov 2017
How can brands help to banish the Monday blues?

‘Monday blues’ may be attributed to a series of factors, but most boil down to anxieties about returning to work. As this phenomenon gains traction in social science, how are brands turning the concept on its head to turn energise and empower people on the first day of the working week?

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.