With three-quarters of the market boasting ‘softness’ and price a key point of difference, it’s tough to build loyalty as a loo roll brand. Yet Aussie start-up Who Gives A Crap has tripled in size each year since 2012 by following three rules – make it good, make it fun, make it irresistibly easy.

Whether they’re vegan, gluten-free or lactose intolerant, 29% of Britons say they follow some kind of dietary restriction – which can make eating out problematic. Canvas8 spoke with 20 men and women from across the UK to find out how their food and drink requirements influence their dining habits.

Increased awareness of the links between gut health and overall wellbeing have seen a surge in sales of pre- and probiotic foods, including fermented products, such as kombucha. With kombucha now commonplace the USA, how is it positioning itself as a must-drink in the UK?

One in three women will suffer from urinary incontinence at some point in their lives, but the attached stigma means that they may wait up to 6.5 years before seeking help. Looking to tackle how people think about feminine hygiene, Icon is offering up fashionable, pee-proof undies for women.