With the pound’s value weaker now than it was at the peak of the financial crisis in 2009, money woes are hitting hearts just as hard as wallets, causing 72% of Brits to pinch pennies. Canvas8 sat down with 20 men and women from across the UK to find out what they cut back on when money’s tight.

Brits are spending like the recession never ended. But while the purse strings have tightened when it comes to necessities like groceries, products that promise aesthetic perfection are enjoying huge growth. Why do skint 20-somethings feel the need to look good when times are hard?

There’s a seismic change underway in the banking sector, with challenger brands taking on the traditional Big Five. At the forefront is Monzo, a mobile-first digital bank that’s designed with tech-savvy customers in mind. Can its clever app and round-the-clock support convince Brits to switch?

The underbanked represents more than 88 million individuals and nearly $1.3 trillion in wages. And young people of colour make up a large proportion of this, despite their size and spending power. How is My Money My Future reaching out to this group using technology and pop culture?