Why are budget hotels booming in India?
©Eddy Milfort, Creative Commons (2017)
REPORT
15 Jun 2017
Why are budget hotels booming in India?

Budget hotels in India have gained a bad reputation across the world, but a growing middle class and a desire to travel have sparked the creation of new mid-market options offering clean, comfortable rooms without a luxury price tag. So what’s got Indians looking to explore their home turf?

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

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