What do people want from a voice assistant?
REPORT
28 Nov 2016
What do people want from a voice assistant?

Voice recognition tech is becoming increasingly advanced, leading more people to use it in their everyday lives; the virtual assistant market is set to be worth $3.07 billion by 2020, and Amazon expects to sell ten million Echo devices in 2017 alone. But do people really want to chat to their devices?

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.