While Instagram may be flooded with pics of smoothies and seaweed, 23% of Brits order a takeaway at least once a week. So just how healthy are the nation’s eating habits? Canvas8 sat down with 20 men and women to find out how often they eat fast food, and why sometimes only a burger will do.
Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.
Nearly a quarter of people in the UK eat fast food every week, but the industry is changing rapidly as established chains modify their menus and interiors while upstarts pop up across the country. Although Britain’s appetite for quality fast food seems insatiable, is the sector becoming oversaturated?
News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?
Just under a quarter of children in London are obese, and with over 8,000 fried chicken shops spread across the capital, junk food is a major contributing factor. Tottenham-based Chicken Town offers up a healthy alternative to the greasy meal, but will school kids be able to stomach it?
People are eating out more often, but this doesn’t guarantee a boost to all businesses. As Brits become more seasoned diners, many are looking for higher quality outlets to visit, turning up the heat for competing fast food stores. Burger King is responding by introducing a stylish new store design.