Bowling online: making e-tail more social
7 Apr 2011
Bowling online: making e-tail more social

Shopping, says Michael Solomon, needn't be like bowling alone. A plethora of social shopping services seek to recreate the sense of bonding between online shoppers, restoring the high touch value of physical retail to the e-tail experience.

Michael Solomon

Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.