Tori Crowther is a health and beauty journalist, brand consultant, strategist, and copywriter. She has written for various publications, including 

. She’s consulted for some of the world’s leading beauty brands and helped shape emerging small businesses. Crowther is also a mentor in the industry and runs writing workshops in agencies for various professionals across the health and beauty industry.

INSIDE TRACK

In the information age, staying ahead has greater value

Inside Track

Life Hackers

People are operating with a heightened perception of value

Critical Spenders

Sophie Attwood is an award-winning PR Expert and Author of 

Beautiful PR: Finding Your Brand's Heartbeat For Authenticity In Communication

. Listed in Management Today's 35 Under 35 List, Attwood founded global communications agency SA Communications in 2017, which represents trailblazers in the field of health, wellness, beauty, and aesthetics.

Jasmine Wicks-Stephens is the founder of Known Agency, a beauty and lifestyle PR and marketing company that breaks the mould of the traditional agency setup. She also founded Faace Skincare – a brand bringing a does-what-it-says approach to the industry, making skincare uncomplicated, versatile, and results-driven.

Sarah Guild has worked across all elements of the beauty industry for over a decade, touching on retail, brand building, and communications. She’s the founder of Guild Co., a boutique consulting agency that facilitates the meeting of minds to lead strategic brand success. They’re partnership creators, brand builders, and communicators in the beauty and wellbeing space.

United Kingdom

Beauty

Beauty providers

Simple

Interview with Sarah Guild conducted by the author

Cosmetics Business

Forbes

Interview with Jasmine Wicks-Stephens conducted by the author

McKinsey & Company

British Beauty Council

eMarketer

Yotpo

NielsenIQ

Stylist

Interview with Sophie Attwood conducted by the author

The Guardian

British Beauty buyers are overwhelmed with choice – something compounded by the need to juggle self-care with high living costs. Beauty Pie hits the sweet spot for UK beauty enthusiasts by lining up peer-reviewed products at factory prices, creating a loyal and engaged online community.