Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including 

, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Philly Ponniah is a chartered wealth manager and financial coach at Philly Financial and has worked in the wealth management industry since 2011. She has a passion for financial wellbeing and education, focusing on women and the gender investment and pension gaps. Her clients are typically high-earning women who need help with financial confidence and literacy.

France

Money

TechCrunch

Pay.com

Yahoo

Tech EU

Deloitte

Interview with Philly Ponniah conducted by the author

OECD

Forbes

Statista

Le Monde

Alma aligns with French money values by offering BNPL services that resonate with the country’s approach to personal finance. By allowing customers to spread payments over time without incurring interest, Alma is tapping into the mindful budgeting and responsible financial management shift.