Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.

People expect care and emotional intelligence from brands

Everyday Empathy

People want their identities to be reflected in mainstream culture

Collective Equity

Natalie Birnbaum is a healthcare regulatory attorney and legal and policy consultant specializing in telehealth for medication abortion advocacy and implementation. She advises abortion providers and telehealth companies at the nationally recognized firm Nelson Hardiman LLP. She is co-chair of the New York City Bar Association’s Sex & Law Committee and founder of the consulting firm, Repro Solutions PLLC. Currently, she is supporting RHITES as policy counsel where she initiates and supports policy research, strategy, and advocacy to advance telehealth equity for medication abortion. In 2023, Natalie successfully drafted language and advocated for California’s recently enacted telehealth shield law, SB 345, as Legal Policy Consultant at Aria Medical.

Kiki Freedman is the CEO and co-founder of Hey Jane, a trusted virtual clinic offering telemedicine abortion care. Previously, she was an associate consultant at Bain & Co. and an early employee at Uber, where she led market launches in Kenya, Sweden, and South Africa. She has an MBA from Harvard Business School and a BSBA from Washington University with double majors in Economics and Global Health.

United States

Health and Fitness

Physical health

Health providers

Soc ArXiv

Guttmacher Institute

LinkedIn

Interview with Natalie Birnbaum conducted by author

Interview with Kiki Freedman conducted by author

Pew Research Center

AP News

ABC News

Medical Express

Rolling Stone

Hypebae

Ad Age

Healthcare for women in America is in crisis. But it’s not just abortion care: the women’s health landscape in general is in need of attention. Taking a strong stance on politics, Hey Jane believes there’s power in de-stigmatization and accurate information – and is using billboards to say so.