Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

People expect brands to rise to society’s challenges

Shared Values

People expect products and services that feel made for them

Personal Worlds

Natalia Eiras is a Brazilian journalist known for her sharp analysis of behavioural trends and societal shifts. She has a rich history with UOL, contributing to notable sections like TAB and Universa, where she has crafted in-depth reports on everything from politics to beauty. This includes UOL’s 

 podcast, where she explored the nuances of sexuality and relationships in Brazilian reality.

 is a Brazilian marketing professional, who works as a creative and content strategist at W3haus. She has worked with prominent brands like Natura, GOL, L’Oréal, and Calvin Klein. Her contribution at FemTechs Brasil is particularly notable, where she advocated for women’s health and advanced the discourse on personal wellness through the lens of femtech and sextech innovation.

Brazil

Health and Fitness

Sexual health

MindMiners

O Globo

Interview with Natalia Eiras conducted by author

Forbes

Feel

Pantynova’s Sex Census

Genero e Número

Human Rights Watch

Estado de Minas

Interview with Isabel Sant’anna conducted by author

Estadão

Propmark

Sexual wellness is becoming part of the holistic health conversation in Brazil, and Feel is carving out its space in the market by offering products, educational content, and a safe environment to nurture women’s sexual wellbeing. How is this approach helping to reshape the women’s health scene?