Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

People expect products and services that feel made for them

Personal Worlds

People are cashing in on their personal brands 

Generation Sell

Danielle Andrade is a seasoned influence marketing specialist, bringing over a decade of industry experience to the table. Having held positions at significant brands such as Coca-Cola, Americanas S.A., and Ipiranga, she has crafted and executed strategies that effectively connect brands with authentic and relevant creators in Brazil.

Brazil

Media and Entertainment

Valor

Interview with Danielle Andrade conducted by the author

Data Portal

Statista

Future

Forte Labs

Atlantico

Hotmart

Startups

Hotmart is a global leader in the passion economy, empowering creators in over 100 countries to move beyond content monetisation toward building thriving online businesses. As we witness a new era of digital entrepreneurship, how are brands helping to expand creator collaborations and sponsorships?