Sahar Amer is a writer who has worked for the United Nations and Thomson Reuters. She has a keen interest in people's evolving relationship with technology and its impact on the world.

People are mining the past for stable comfort 

Ultra Cosy 

People expect products and services that feel made for them

Personal Worlds

Friso Wiersma has been IKEA’s in-house designer since 2018, bringing his expertise to many of the company's staple collections. Through his work, Wiersma demonstrates a commitment to functional, visually-appealing designs that meet the needs of the people his work is created to serve.

Global

Sweden

Home and Relationships

Home and garden

Media and Entertainment

Music, radio, and podcasts

IKEA

Interview with Friso Wiersma conducted by the author

PR Newswire

Statista

Luminate

The New York Times

Stackla

Architectural Digest

BTR News

The OBEGRÄNSAD collection from IKEA and Swedish House Mafia boasts a range of home furnishings, including a cost-effective record player. By leveraging Swedish House Mafia's credibility in music production, the collection appeals to budget-conscious furnishers and bedroom DJs alike.

Cultivate

Experiences and Sensations

IKEA x Swedish House Mafia: furnishings for audiophiles