Amid a societal push for equality and inclusion in the US, consumers are calling on organizations to champion the voices of Black-owned brands and the people behind them. Black Connect is a non-profit that's mentoring, funding, and advising Black businesses to help them overcome economic biases.
Mastercard has launched a campaign that celebrates successful Black women business owners like Egypt Otis, owner of Comma Bookstore & Social Hub. By referencing the Marvel movie Black Panther and depicting Otis as a hero, the brand aims to inspire younger generations into the world of business.
In a climate where representation in media is vital for minority viewers, Netflix’s Strong Black Lead is using its celebratory platform to ensure Black people feel seen. By constructing a collective voice, not only is it bringing people together, but it showcases true-to-life content.
Google has launched its ‘Black-Owned Friday’ campaign in partnership with US Black Chambers to raise the voices of Black-owned businesses. The ad reflects the societal push for equality, diversity, and inclusion as people increasingly look to support minority-owned businesses.
Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.