Cultural and political divisions have come to define public life in the US, with many people conscious of and worried about increasing polarization. Canvas8 spoke to Victoria Johnson about how media consumption habits have fueled this shift and how film and TV may also bring Americans together.

Khaby Lame’s iconic videos on Instagram and TikTok convey a sense of humour that transcends language and culture, allowing him to achieve global success without uttering a single word. As brands look to connect with online communities, what does his success say about the power of relatable content?

There’s not been much to joke about in 2020, with a pandemic, protests against inequality, and a tense political atmosphere leaving many people anxious. But humour is a powerful coping mechanism, one that creates moments of collective calm. So, how can brands get people laughing again?

Although humour helps people cope and is a way for brands to create memorable campaigns, a Twitter survey finds that half of people think too much brand humour is outdated. While comedy is still a powerful marketing tool, the survey points towards a line that people don't want brands to cross.