The pandemic was reason enough for people to get comfortable with e-commerce, and industries were scrabbling to create safe and satisfying online purchase journeys. Nissan@Home is a platform that aims to make it easy to build, test drive, and buy a car from the comfort of your couch.
As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?
Why do people want transport choices to be both convenient and eco? How are insurance and vehicle-usership models giving people more control over their journeys? Are people’s expectations for equitable transport options changing the sector? And how are people making transit work for them?
Porsche’s ‘Exclusive Manufaktur’ programme gives full creative control to customers, offering luxury car buyers a team of designers and engineers to work on people’s dream cars. Tapping desires for personalisation, Porsche is showing how co-creation can work in the auto industry.
Driving has been dwindling among younger generations due to eco concerns, urbanisation, and the growing cost of car ownership. But with public transport presenting a risky space due to COVID-19, more people are doing a U-turn and signing up for lessons in the UK.