With card and contactless payments becoming the norm for many Britons, the concept of a ‘cashless society’ is becoming a reality. What does this mean for charities that rely on people giving ‘spare change’? Canvas8 spoke to 20 Britons to understand how they’d prefer to donate on-the-spot.

Britons prefer to donate to charities through mobile payments rather than cash collections of direct debits. As people want immediacy and seamlessness in payments, mobile technology can generate huge advantages for charities, removing pain points and indecision.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?

Giftcoin is the world’s first cryptocurrency designed for transparent charitable giving. Could this use of cryptocurrency – which was until recently an alternative or niche way of spending – be a step towards seeing radical ideas becoming mainstream models?