Die-hard football fans may inherit their club allegiance from family members or simply choose their local side. But in a bid to win over a new generation of supporters, Arsenal FC is turning to tech with the launch of its Junior Gunners app. Is this the future of how teams forge fandoms?

American football is capturing a new generation of sports fans in China, with television audiences surging, and amateur and pro leagues cropping up nationwide. So what’s drawing people to this all-American sport? And how can it achieve the domestic popularity of soccer or basketball?

Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?

For many lads in the UK, football is key to their upbringing. More than half a billion people watched the FA Cup final in 2013 – sports fans are a formidable group. But are rampant misogyny, hooliganism, and heavy drinking really the hallmarks of a modern footy fan?