In 2013, over 3 billion passengers took to the skies. As airlines aim to make flying as simple as taking the train, could everything people would normally associate with air travel – endless queues, bad food, cramped, uncomfortable seats – be about to change for the better?

Business execs suffer from a ‘perennial time-scarcity problem’, so it’s no surprise that they’re looking for ways to minimise wasted moments. Surf Air aims to save them hours at airports, offering unlimited flights on private business jets between selected European cities from £2,500 per month.

Spending on luxury travel hit a $460 billion high in 2014. As more people desire a slice of the high life, will Skytime Jets’ pay-as-you-go private jet hire be a hit? Is elite air travel set to become more accessible than ever? And how are such schemes shaping the future of luxury travel?

“Sharing is caring,” states a TV spot from holiday home rental company HomeAway. “Or at least that’s what they told us.” Actually, the spot highlights the uglier side of sharing holiday amenities like pools or bathrooms. But can HomeAway dethrone Airbnb by undermining the sharing economy?