Gen Zers claim to love reading, yet the average American teen spends just four minutes a day poring over a book. Hooked is combining young people’s love of fiction and technology by presenting all its narratives as chat messages. But do people really want to read stories like they would texts?

There are endless business, psychology and self-help titles that claim to make you smarter, more productive and happier. But who has time to read them all? Berlin-based start-up Blinkist wants to ‘serve curious minds’ by letting busy people read more in less time.

In late 2015, The Message knocked podcast royalty This American Life off the top of the iTunes charts. The eight-part series – from GE – attracted over a million listeners, becoming the most successful branded podcast to date. But why were people tuning into what’s essentially a long-form ad?

Tech has transformed how we study, socialise and partake in sport – and it’s also having a huge impact on storytelling. Yet predictions that e-readers and video would supersede the written word have proven simplistic. So how exactly are the ways we write, publish and read stories changing?