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  • How is Thebe Magugu championing local production?
  • How is Thebe Magugu championing local production?
    @thebemagugu | Instagram (2020) ©
CASE STUDY

Thebe Magugu: ideological outfits for next-gen buyers

As people realise the eco and socio-economic cost of the fashion industry, both brands and shoppers are reevaluating their role in it. To keep things green and community-focused, designer Thebe Magugu prioritises local production and local talent – from textile mills to printmakers to pleaters.

Location Global

Scope
As shoppers look to clothes to communicate their beliefs, there’s an opportunity for fashion labels to create rich brand stories that combine products with lifestyle projects that invite consumers into their world. With his eponymous brand, 26-year-old fashion designer Thebe Magugu is doing just that. Alongside collections, the South African designer publishes Faculty Press, a zine dedicated to uplifting emerging voices that aims to ‘move our cultural landscape forward’. Magugu places importance on working with local artisans and education as a tool for change – his collections are named after school subjects, like Home Economics, Geology, and ...

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