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  • Could COVID-19 spark societal transformations?
  • Could COVID-19 spark societal transformations?
    Zydeaosika (2020) ©
Thought leader

Richard Preston on lessons learnt for the next pandemic

The approval of multiple vaccines will hopefully end the COVID-19 crisis in 2021 – but what can people and brands learn from this pandemic? Canvas8 spoke to Richard Preston, the author of The Hot Zone, to understand how it compares with previous outbreaks and its potential long-term impact.

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”It began with a bat sniffle, and then, a few months later, the global economy had a heart attack. What this shows is that the human species is fragile. We're more fragile than we think we are,” says Richard Preston, a writer for The New Yorker. [1] It feels like a lifetime since the COVID-19 pandemic transformed life around the world. Back in March 2020, as people began to seek answers around when the outbreak would end and life would get back to normal, experts noted that while lockdowns would help reduce cases in the short-term, ...

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