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  • What impact have the events of 2020 had on everyday comms?
  • What impact have the events of 2020 had on everyday comms?
    Alex Green (2020) ©
REPORT

2021 Expert Outlook on Communications

What does a lack of IRL interaction mean for virtual communities? Can influencers remain apolitical? How can Big Tech firms win back people’s trust? In this part of the 2021 Expert Outlook, we speak to three experts about how communications are shifting in the wake of a crisis-filled year.

Location Global

Scope
From weddings on Zoom and playdates in Minecraft to unemployment communities on Reddit and activism on Instagram, 2020 was the year that digital communication platforms morphed into cross-purpose, cross-generational tools used for work, play, and everything in between. According to an analysis conducted by RescueTime, the average screen time among US-based users jumped by around an hour a day between March and April, with communication apps seeing the biggest increase in usage. As the majority of day-to-day tasks became mediated by screens out of necessity, people’s communications with friends, family, colleagues, ...

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