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  • One-click gifting isn’t as thoughtless as it seems
  • One-click gifting isn’t as thoughtless as it seems
    Amazon (2019) ©
Thought leader

Has Amazon turned shoppers into lazy gifters?

Amazon may not be the most inspirational place to buy presents, but that doesn’t stop people ‘adding to basket’. Canvas8 spoke to three experts to find out whether Prime has made us lazier when selecting gifts or if, in fact, the ease of e-commerce encourages more expensive and thoughtful choices.

Location Global

Scope
Ahead of Mother’s Day in the US on the 12th of May 2019, some doting offspring will undoubtedly have spent weeks or months planning lunches out, ordering surprise bouquets, and hand-making photo frames – but for everyone else there was Amazon Prime. The idea that gift-buying for the occasion is a last-minute scramble was picked up by numerous sites, with the likes of Business Insider, Esquire, and Delish all giving advice on how to get seemingly ‘thoughtful’ gifts for moms at the click of a button. But does e-commerce remove the emotion from ...

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