Over 27,800 photos are uploaded to Instagram every minute, and 1.8 billion photos are shared via smartphones and tablets daily. Leica is attempting to buck the trend for instant gratification with the launch of the Leica M Edition 60 camera – which doesn’t have an image display.

Whether it’s to savour a memory or gain social cred on Instagram, everyone takes pictures – but what impact does it have on our experiences? Canvas8 spoke to Alixandra Barasch, associate professor of marketing at the NYU Stern School of Business, to uncover the science of visual memories.

Whether it’s to look back at fond memories or create reminders for the future, people are using their smartphones to store images and information that are important to them. Canvas8 spoke to 20 Americans to understand what they’re keeping on their camera roll, and why.

Fujifilm’s #FillTheWorld campaign embraces unfiltered and permanent memories to promote its new camera. At a time when social media is often used to collect likes rather than memories, the unedited ads seek to highlight the emotional attachment one can build with physical photographs.