Amazon is capitalising on its status as one of America’s most reputable companies with the launch of a new credit card, which lets Prime members earn extra rewards on their purchases. The brand may be widely trusted, but are people ready to replace traditional banks with its financial offering?

Britons love to receive rewards for shopping, yet while 89% are signed up to at least one loyalty programme, just half actually take advantage of these initiatives. The Bink app simplifies brands’ schemes to get people earning and cashing in their points – but what puts them off in the first place?

Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

The AmEx Black Card boasts a range of exclusive perks, but with the cost of signing up and retaining it prohibitively high, owning one is a pipedream for most people. Magnises offers a high-end, low-cost alternative that comes complete with insider experiences and a curated community.