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  • How can behavioural science help advertisers?
  • How can behavioural science help advertisers?
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How can behavioural science improve advertising?

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

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